AI-generated content has become a wave of convenience for many reasons. But, in truth, there are many concerns that businesses should have when it comes to authenticity and creativity. Here’s where AI content falls short and how to detect when it’s being used.
The Concerns of AI Content
Artificial intelligence content is becoming increasingly common as some people look for ease and quick turnarounds. However, businesses and brands that value authentic creativity and originality should view AI content cautiously. Here are four concerns of this kind of content that everyone should keep in mind.
1. Falls Short with SEO Tactics
Businesses that use search engine optimization (SEO) tactics as part of outreach and marketing understand the importance of using proper SEO tactics.
While it may seem appealing to use AI as a means to make the process easier, using computer-generated content for SEO can result in:
- Misguided keyword searches
- Incorrect optimization tactics
- Missed opportunities for effective connection
Unlike humans, who can actively track live data, AI typically does not have access to real-time data. This is because AI tools usually rely on historical data, which limits their ability to adapt to changing data.
2. Factual Inaccuracy
Unlike humans, AI cannot fact-check the information it uses. Expecting it to do so can lead to misinformation. In turn, this can damage a business’s reputation and brand.
AI may be able to help with drafting, but people will still be required to edit, fact-check, and re-write to ensure that the information being used is accurate and reputable. Human editors can also help add tone, nuance, and context.
3. The Risk of Plagiarism
Since artificial intelligence creates content from what’s already existing, the product it produces risks being plagiarized. Without proper oversight and editing from a human, businesses could be accused of plagiarism.
This can also impact a brand’s reputation and trust with its target audience. Therefore, it’s important that the content a business produces is original and unique.
4. Risks of Biases and Stereotypes
As previously mentioned, artificial intelligence creates content based on historical context and data. This means that what it produces could hold some potential biases and stereotypes, which can be damaging to both a business and a community of people.
Remember, AI-generated content may be easier to produce, but only people can offer an authentic, accurate, and creative product that resonates with consumers.
Using an AI Content Detector to Ensure Authenticity
So, how can businesses ensure that the content they’re producing is authentic? One solution is an AI content detector.
What is an AI Content Detector? How Does It Work?
These detectors are tools that detect when content is partially or entirely generated by artificial intelligence. Interestingly, AI tools use a similar technology to create detectors.
Typically, AI detectors are accurate and reliable tools to see if the content is original or not. They do so with two measurements.
- Perplexity: This determines how unpredictable or confusing a text may be. AI perplexity is low because it aims for easy readability. Humans, however, tend to write with unique tones, which raises the perplexity level.
- Burstiness: This determines the variation in sentence lengths. Low variety could indicate content made by artificial intelligence because human-made sentences are typically more varied.
It’s important to note that detectors may mistake human work for AI, which makes human editing invaluable. Whether it’s writing or detecting, human editors are crucial to ensuring that a business’ content is original, factual, and authentic.
Be Authentic and Creative with Web Content Development
When it comes to authentic creativity, there’s nothing better than a real human’s touch and voice. As AI-generated content grows in popularity, Web Content Development continues to value relatable, resonant, and authentic content making.
No matter what you need, we guarantee that a real person is behind the services we provide. Contact us today to get started.
