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Nostalgia, Community, and Brand Storytelling: How LEGO Continues to Thrive
At a time when brands struggle to stay relevant, LEGO has remained a household name for nearly a century. They’ve adapted to the rapidly changing...
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Old Spice’s Viral Marketing Mastery: How Humor Hooked a Generation
When it comes to viral marketing, few brands have left as lasting an impression as Old Spice. They were once known primarily for its classic...
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Back to the Basics: The Reasoning Behind Lay’s Potato-Based Rebranding Strategy
Since its founding in 1932, Lay’s has been the quintessential potato chip. The signature bright-yellow bag can be found in nearly every grocery store and...
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Perfecting Athleisure: How Lululemon Built a Lifestyle Brand
Fashion has continuously evolved over the decades. Loose-fitting clothes that dominated the ’90s have made a comeback, while skinny jeans from the 2010s have largely...
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From Single Mom to Marketing CEO: Erica D’Arcangelo’s Entrepreneurial Journey
Recently, Jeremy Rivera, host of the Unscripted SEO Podcast, interviewed Erica D’Arcangelo, Founder and CEO of marketing firm Web Content Development, about her career and...
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From Socials to Your Skincare Shelf: How Rhode Executes Flawless Sensory Marketing
If you’ve been scrolling through TikTok recently, it’s likely that Rhode, the skincare brand by Hailey Bieber, has popped up on your feed. The dewy...
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