Case Studies

The Evolution of Evolution  |  Bridging to Mission Success  |  Ownesboro Medical Health System
 

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Bridging to Success

Bridges Consulting, Inc. got off the ground many years ago through the hard work of a dedicated leader who had been a career member of the intelligence community.  The company created a reputation within the intelligence community and the government contractor community as a trustworthy partner for large-scale project management.  Smith Growth Partners was brought in to take their thinking and their company to the next level.

Like a lot of engagements, SGP was brought in primarily in a marketing role, but as is often the case, marketing was only part of the solution-set that Bridges needed in order to reach their goals.

Over the course of 90 days, SGP took Bridges through a comprehensive planning process, fine tuning the company’s mission, vision, and values—and sharpening its focus on attaining leverage on the business development function of the company as a primary driver of business value.  This required a serious look inward, not just at what the individuals were doing on a daily basis…but who they were being. 

Many government contractors had never seen themselves in a business development role – probably because they had never been asked.  But with the same selflessness that they serve our country in support of the intelligence community, they stepped up and answered the call to help grow the business.  This shift in mindset among the staff was made easier because the leadership of the company took the lead themselves and led the way in business development.  In just a matter of months the company had as much business as it wanted to power its target growth rate.  Now the problem became staffing the positions that the growth of the company was creating.

SGP’s plan called for marketing to be not just about lead generation or cultural realignment or branding – but about being a magnet for top-level talent with the security clearances needed to do this kind of work.  Bridges understands the Intelligence Community.  They understand business.  And most importantly, they understand how to make the Intelligence Community more productive, efficient and effective at performing the business of the nation.  But as strong as Bridge’s reputation was in their field, they still projected brand-wise to the larger community as a small company just getting its start…and with the competition for cleared talent being steep, that had to change.

Historically, Bridges took a humble approach to their work, which served them well with their key clients, but it kept them under the radar of the talent they sought to fill the contracts they began winning.  Through the planning an implementation process, SGP was able to help Bridges’ leadership understand the relationship between their brand and marketing practices and their ability to recruit the talent they needed to fulfill their contracts. 

A year after initially engaging Smith Growth Partners, Bridges is refocused and growing steadily—and its growing employee base is aligned with the accountability they have toward the growth of the organization.

This company had great potential even before they initially engaged SGP.  They are only beginning to realize their full potential but the commitment to growth that change sometimes requires has been remarkable. 

Over the past 10 years, Smith Growth Partners has helped power the growth of over 250 companies worldwide and has gained a reputation as a consistent, trustworthy advisor for high-growth-potential small businesses and middle-market companies. If you like the way we think and share our values, take a moment and learn how to engage us.