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Branding Tradition: A Story About Pizza
How marketing for my family’s pizzeria taught me about authenticity in branding. Several years ago I started helping my father, doing marketing and branding for our family pizzeria. My grandfather started the business back in 1960 and it’s been a well-known and loved staple of the Windber community for 60+ years. The problem? The business […]
The Power of Brand Storytelling in the Digital Realm
Digital marketing is always changing, but one thing has remained a formidable tool in brands’ toolkits – brand storytelling. Weaving narratives together that captivate, resonate, and engage beyond products or services, brand storytelling is an impactful strategy. This blog post will cover how brand narration came to be, why it’s important, and how to create […]
The Importance of Establishing a Resonant Brand Identity
Businesses are a dime a dozen. There is always a new company being established that offers the same or similar products or services. So, what does a business do to ensure success in a sea of competitors? To establish a successful business, you must create a solid foundation. Even more than that, a business must […]
Why SEO is Now About User Experience
SEO, also known as Search Engine Optimization, is an essential tool in modern business. It helps increase your visibility on search engine sites like Google and Microsoft Bing. When implemented correctly, it can guide more traffic to your website, effectively boosting your brand and business. Without Search Engine Optimization, it can be incredibly difficult for […]