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The Power of Brand Storytelling in the Digital Realm
Digital marketing is always changing, but one thing has remained a formidable tool in brands’ toolkits – brand storytelling. Weaving narratives together that captivate, resonate, and engage beyond products or services, brand storytelling is an impactful strategy. This blog post will cover how brand narration came to be, why it’s important, and how to create […]
Mastering the Art of Web Design: How Apple Captivates Customers and Elevates Branding
Web design is an often overlooked aspect of digital marketing. Great products and messaging can and should be the priority of most companies. However, having a luxe website that is easy to navigate can provide a massive advantage over competitors. Your company’s website sets a customer’s first impression and can influence every aspect of the […]
Apple’s Digital Marketing Magic: A Masterclass in Innovation and Engagement
Businesses are constantly looking for ways to stand out from the competition and capture their audience’s attention. Apple is one of the few corporate giants to succeed in this, and it’s thanks to their magic touch in digital marketing. Innovative, engaging, and memorable. Apple has its digital marketing formulated just right for success, and other […]
The Top 5 Social Media Posts That May Never Die
Social media is where trends are born and stay alive through their ability to keep users consistently engaged. It has become a part of our everyday lives. Instead of people discussing T.V. shows, they are debating the latest viral topics or sharing the most popular memes. The social media landscape is always changing. Nevertheless, these […]
How Beauty Brands Like Olay Use Social Media Influencers to Amass a Following
Social media influencers are pivotal to the success of any social media campaign, and beauty brands like Olay have been quick to recognize this. Sometime in August 2018, the beauty brand launched a campaign on social media tagged #Faceanything. The goal of the campaign was simple: to encourage women to embrace their natural beauty without […]
Oreo’s Social Media Strategy: What They’re Doing Right
You can’t deny the appeal of Oreos – from traditional to double-stuffed to deep-fried Oreos to Oreo Blizzards. Since 1912, Nabisco has manufactured its chocolate wafers with sweet crème to “sweet toothers” all over the world. The Oreo name has carried on successfully for decades, but its social media agility and creative marketing strategies from […]