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Inclusive Marketing: A Bud Light Case Study
On April 1st, 2023, transgender influencer Dylan Mulvaney posted a video on Instagram presenting a custom Bud Light can featuring her image. The custom can celebrates Mulvaney’s one-year anniversary of transitioning to being a woman. While the marketing move was lauded by Mulvaney’s followers and supporters of the LGBTQ community, others were critical of the […]
Reputation Management: What To Do When Having Negative Results
One of the worst feelings for a growing company is opening up a search engine and seeing negative results. How many people have seen it? What can we do to make it right? To make matters worse, you can’t take down negative results. What’s next? Thousands of questions like this go through the minds of […]
Kim Kardashian: What is Her Best Selling Brand & Why
Kim Kardashian is a woman with many talents. She’s not only a model, TV star, and spokeswoman, but she’s also a very successful entrepreneur. Through her lucrative engagements, she’s managed to become one of the highest-earning celebrities alive today. How Much Is Kim Kardashian Worth? Some people have wondered, “How much is Kim Kardashian worth?” […]
Crisis Management: Facebook’s Recovery from the Cambridge Analytica Scandal
In March, the New York Times, in collaboration with The Observer in London, published an article that led to Facebook’s biggest challenge yet. You’re probably familiar with the Cambridge Analytica Scandal. The data firm, Cambridge Analytica, improperly obtained user data from Facebook in order to build and sell psychological profiles to political campaigns. This user […]
Authenticity: How Brands Like Chobani and Zappos are Profiting from Honesty
The element of authenticity in brand management is vital to building customer loyalty in today’s digital marketplace. Never has it been so easy for consumers to share their opinions about a product or service, making it imperative for companies to be transparent in handling branding and customer feedback. If a company has values and […]
How Pentagram’s Creative Strategy Successfully Boosted Fashion For Good’s Brand
How does a marketing agency boost a brand? To answer that question, we’ll take a look at how Pentagram successfully boosted Fashion for Good’s brand. Fashion for Good partnered with the creative agency, Pentagram, and tasked them with creating a well-rounded and comprehensive creative strategy that would inspire and unite others in a shared ambition. […]