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Inclusive Marketing: A Bud Light Case Study
On April 1st, 2023, transgender influencer Dylan Mulvaney posted a video on Instagram presenting a custom Bud Light can featuring her image. The custom can celebrates Mulvaney’s one-year anniversary of transitioning to being a woman. While the marketing move was lauded by Mulvaney’s followers and supporters of the LGBTQ community, others were critical of the […]
Does Kanye West Take Controlling the Narrative Too Far by Being His Own Social Media Manager?
What Is Social Media Management? Social media is one of the top marketing and communication platforms in the United States. Consumers as old as 70 are catching onto the social media craze, with some even hiring their own social media manager. Platforms such as Instagram, Facebook, and Twitter allow users to maintain digital contact with […]
Later vs Sprout Social vs Hoot Suite: What Social Media Management Tool is Right for You?
For many businesses, the marketing advantage provided by social media is indispensable. Social media platforms allow businesses to connect with their customers in ways they never were able to before. But managing multiple social media accounts can be a hassle for companies both large and small. For small businesses with limited staff, logging into each […]
3 Instagram Marketing Trends to Stay on Top of Your Game in 2022
With the COVID-19 pandemic, online shopping is at its height. From new tech to furniture, clothing and art, the online shopping world has been quickly growing as the main platform for modern transactions. With everyone spending so much time inside, there is plenty of online shopping to be done. Amazon, Facebook, eBay, and many other […]
How to Use Pinterest TV to Market Your Brand
Pictures tell stories. Nearly every brand uses some type of graphics to draw consumers to their products. One of the most popular image-driven sites on the web is Pinterest. It acts as a virtual board where users can post content with pictures. Beginning in November of 2021, the company launched Pinterest TV, a new platform […]
Starbucks + More Brands that Are Boosting Engagement With Facebook
Social media has the power to take brands to exponential heights. Companies such as Starbucks utilize platforms like Facebook to get consumers obsessed with their brand. However, there is more to it than posting a pic of the latest latte. Boasting engagement requires strategies that Starbucks and other companies have used to gain followers by […]