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Marketing Scarcity: How the Impending TikTok Ban Has Increased App Use
As the social app TikTok ban in the US looms and the next steps are unclear, the app has seen an increase in usage. This can only be associated with scarcity marketing. This theme is defined as creating urgency and excitement around something, like an app, a product, or a sale. Thus, motivating individuals to […]
How to Know If Influencer Marketing is Right for Your Business
With the rise of social media, brands have discovered a new way of reaching their target audience – the influencer. As people with massive followings, an influencer’s endorsement or partnership could mean newfound success. But is influencer marketing right for every business? What Is Influencer Marketing? First and foremost, what is influencer marketing? Using the […]
Beyond the Likes: Elevate Your Brand with Tailored Social Media Management Solutions
In today’s digital landscape, having a social media presence is critical, not optional, to any company’s success. Regardless of industry or sector, a brand’s social media platforms can build brand awareness, connect with its target audience, and drive sales. Curious how you can set your brand apart from the competition on social media? Let’s talk […]
Is Diversifying Across Multiple Social Media Platforms a Necessity for Growth?
The digital world is growing, pressuring businesses to ask an important question: should they diversify their social media strategies? In short, the answer is yes. Here’s everything businesses should know about social media diversification and why working with a social media marketing agency can be helpful. Why Diversify Your Social Media Marketing Strategy? When it […]
Navigating Trends and Tactics for Digital Marketing Mastery
Digital marketing is always evolving. As a result, businesses are constantly seeking strategies that best boost their visibility and outreach. But navigating the world of trends and tactics is easier said than done. Here are some marketing strategies brands should consider investing in and why they should hire a digital marketing expert. In today’s fast-paced […]
A Blueprint for Business Growth on Social Media
The methods for marketing and growing a business have significantly evolved over the course of the digital age. Gone are the days when businesses could rely on standard or simple strategies to grow. The digital landscape is regularly evolving, and a massive part of this has been the prominence of social media. Social media platforms […]