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Mastering the Art of Web Design: How Apple Captivates Customers and Elevates Branding
Web design is an often overlooked aspect of digital marketing. Great products and messaging can and should be the priority of most companies. However, having a luxe website that is easy to navigate can provide a massive advantage over competitors. Your company’s website sets a customer’s first impression and can influence every aspect of the […]
Dove’s Short Films Combine Video Marketing with Thought-Provoking Content
There are endless ways for companies to market themselves in this day and age. The opportunities afforded by the internet have revolutionized marketing and brand management tremendously. There is much more to a marketing plan today than traditional advertising. Social media marketing, content marketing, and video marketing are all common practices for brands across the […]
Duolingo Harnessed the Power of TikTok Marketing: Here’s How
Duolingo is a language-learning company with a cartoon green owl for a mascot, named Duo. TikTok is the world’s most popular social media platform for young people, known for short, comedic videos and endless content. Somehow, these two things have turned into a perfect match. For years, social media marketing has been something that companies […]
3 Steps to Increase Your Instagram Following Through Tik Tok
As of January 2021, nearly 700 million users were active on TikTok monthly. A little more than a billion people a month use Instagram. Now people with accounts on both platforms can link their profiles. As a result, Tik Tok has become an excellent tool to increase your Instagram following. That has caught the attention […]
Social Media Marketing: 5 Tips to Make the Best TikTok Videos
When it comes to marketing, it’s always a good strategy to go where the customers are. For social media marketing, that means the newest and most popular websites. Currently, that’s TikTok. The TikTok app was the most popular download in 2020; a whopping 850 million people started to use it. While other social media platforms […]
Video Marketing: Does it Provide SEO Value
Why You Should Have Video Marketing Video marketing is one of the most worthy investments for marketing and promotion out there. In more recent years, the use of video marketing has doubled and the tools to customize it to your industry are endless. The main reason marketers continue to choose and create videos for their […]