Pictures tell stories. Nearly every brand uses some type of graphics to draw consumers to their products. One of the most popular image-driven sites on the web is Pinterest. It acts as a virtual board where users can post content with pictures. Beginning in November of 2021, the company launched Pinterest TV, a new platform where content creators can livestream episodes featuring everything from DIY projects to fashion, cooking and more. This is a great strategy for people who want to take their brand further. Read on to learn how emerging brands and creators are doing Pinterest marketing.
Finding a Target Audience
Pinterest TV is divided into a plethora of categories. This approach directly links a specific skill with a target audience. The platform features content creators who are teaching users how to prepare food, apply makeup, and even master the latest knitting skills. Virtually every category you can think of will have some place on the platform. Pinners can view the episodes live or pin them to watch later. This feature benefits the brand. Live streams are effective, but not everyone has time to stop what they’re doing to watch you do your thing. Pinning and watching later lets your target audience view your episode on their time. This is an effective Pinterest marketing strategy that brands can use to leverage their reach.
Showing Off Skills
It’s all about the video these days. Even an image-heavy site like Pinterest knows the power a video can have on a brand. That is why they have created a platform for companies to use their voice to tell stories. Remember when the only way to get your brand out there was to book a late-night info-commercial timeslot? Those days are gone. Now, anyone with something to sell can get their brand in front of the masses. Pinterest TV can help creators, influencers, and emerging brands by allowing them a chance to become the star of their own live stream. The only way to go viral is for the public to see what you have to offer.
Building Relationships
Most companies will tell you that building relationships with the public is essential to growing their brand. Pinterest TV has an array of interactive features that lets you create meaningful connections with your public. A built-in feature of the platform lets pinners ask questions and interact with hosts. This type of Pinterest marketing cultivates trust, transparency, and ultimately fosters a good rapport between the business and the consumer. Hosting a live stream has the potential to significantly increase your reach and social media following, making it one of the most effective tools you can use to expand your brand.
Selling Products in Real-Time
A key feature of Pinterest TV is that creators are able to link their products to their live stream and let pinners buy them in real-time. This is a game-changer, and works similar to televised shopping network presentations. Creators can also cultivate a sense of urgency by enacting time-sensitive sales and display the number of products left in their inventory. Allowing pinners to buy your products while demonstrating them has the potential to boost sales exponentially. This type of Pinterest advertising takes your online presence to the next level by putting your products in front of potential buyers.
Staying Connected
One of the great things about a Pinterest TV live stream is that it links pinners back to your company’s website. This opens up a world of potential new customers and ambassadors for your brand. As you increase your reach and exposure, it is important to make sure your website features superior content. The more traffic you get, the better your site needs to look. Take the first steps toward better marketing strategies today, and get your brand ready to go viral.
