Since its founding in 1998, Google has become the world’s largest search engine. Despite its feats, without its marketing, the company would have never made it this far. Coining terms like ‘google it’, creating top-notch products, and introducing creative apps on its store, Google has made a mark on the search engine industry as well as the technological industry. Many can learn from the company’s business strategy that it has used to promote its business.
Versatile Products
It’s no secret that Google specializes in search engines and almost everything related to the internet. However, it offers more services in the field. Google offers as many services as it can for its customers. For starters, they offer products like Google Docs, Google phones, and even items on the app store. Because it accesses many industries, it allows for diversity in what it creates and to whom it sells its services. Versatility sets Google apart from its competitors and makes it the powerhouse that it is.
Pricing
Another part of Google’s marketing strategy is how affordable its products are. Its products are significantly more affordable than that of the competition, allowing Google to market to the common person. Additionally, its products have similar features to its competitors’ products, which gives Google an upper hand. Because of this, its customers know that if they want the latest within their budget, they just need to look to Google to provide them with excellent quality.
Reliability
Reliability is important when it comes to establishing a company and Google has mastered that feat. Because the company began as a search engine, many people rely on Google to provide them with satisfactory results when looking for the items they want. This presents the company as reliable to its consumer base. Also, it keeps users from using its search engine to find what they’re looking for. It’s no wonder that ‘googling’ something is a term still relevant today.
Understanding Your Consumers
From the data that it gleans from customers using its search engines, Google knows what it means to understand its audience. It looks at what the audience wants and what they’re searching for, then bases the promotions of its products on that data. Google creates memorable, relatable commercials that inspire people to use its products. It’s this strategic thinking that makes the company so memorable.
Free, Free, Free
The one thing that Google has provided that other companies don’t is free online products. With online products like Google Docs, Youtube, and Google Meet, hundreds of thousands of people have access to these amazing and necessary features. With the money that Google makes from these features, although free, they can push it into creating a quality product that they know their consumers will love. While your business development plan can’t make everything free, having something that will entice customers to use your other products can be a great way to promote your business.
There is much to learn from Google and what it provides. Its innovative thinking proves why Google is one of the top companies in the United States. As well as why there is so much to learn from its marketing strategies. A great brand marketing team is important, and that’s why Web Content Development is the best around. With over 20 years of experience and 300+ websites designed and developed, we are experts in the digital marketing field. Click here to choose one of our many services in reputation management, SEO, and social media campaigns to get your business booming.
