Email Marketing

Nowadays, email marketing is one of the most cost effective ways to promote and grow your business. Whether you’re working towards launching the business of your dreams or just looking to grow, a successful email marketing campaign will get you there. Consider that 90 percent of adults and 70 percent of teens still use email to communicate and nearly 50 percent of internet users access their email accounts daily. 

Email marketing has the potential to grow your business exponentially. In fact, email marketing is second only to search marketing when it comes to return on investment. Grow your business, reach new clients, and get your products and services out there with a well crafted email campaign.

Email Marketing Campaigns

The way an email campaign works is you start by making specific marketing goals and then use a well-coordinated series of emails to achieve those goals.

Some Common Uses for an Email Marketing Campaign:

• When you launch a business, you want to achieve x-number of sales your first month. A well-timed email campaign will create anticipation for your launch, and you’ll be able to generate more engagement before your product is even available.
• Your business wants to take advantage of the busy holiday shopping season. With a three day campaign promoting a limited-time-only sale, you’ll create a sense of urgency within your audience, which in turn, will lead to more sales.
• Your business is relocating to a new office. Share the journey from start to finish with an engaging email campaign that also promotes your social media channels.
• A flattering article or blog post mentioned your business. Share the news along with any other news and notes in a campaign newsletter.

Analytics and Performance

Presently, one of the best things about marketing over email is that it’s so trackable. With a great email service, you’ll have so much data at your fingertips. As a matter of fact, you’ll be able to know exactly what resonates with your audience because you’ll know which emails they opened and which ones went directly into the trash. 

If you have opt in forms for new subscribers, you may even have more detailed information about the way they’d like to be reached. For example, new subscribers can choose to receive emails about new products only. Others may want to know about special sales. In today’s email marketing world, tracking the performance of your email campaigns has never been more detailed. Therefore, when you sign up for an email marketing service, you’ll have the luxury of building lists of subscribers that will actually open the emails you send. 

This kind of analytical data is paramount. Specifically, it creates better communication between you and your audience, making your business more trustworthy. It’s a win-win for the business and the consumer with this kind of tailor-made marketing, and building your brand.