Social media has the power to take brands to exponential heights. Companies such as Starbucks utilize platforms like Facebook to get consumers obsessed with their brand. However, there is more to it than posting a pic of the latest latte. Boasting engagement requires strategies that Starbucks and other companies have used to gain followers by the millisecond, and to get consumers to share their content and buy their products. Take a look at a few brands that have mastered the art of marketing on Facebook.
The Real Stars of Social Media
The real stars of Facebook are not celebrities, but the brands who work hard at engaging their followers. Across the board, Starbucks is consistently ranked as one of the top brands on Facebook. Nearly every location nationwide is teeming with coffee-drinking customers, and their profile boasts 36 million followers and counting. The reason for this starts with a strategy that is geared toward building a brand and a relationship. Keeping coffee in style means presenting it in a way that is relevant to everyone who visits their Facebook profile. From promoting seasonal drinks during the winter holidays to creating its own mobile payment app, Starbucks strives to make life easier and more fun. They also create contests that entice customers to share the brand image for a chance to win free products. A winning combination like this has helped them stay at the top of the engagement game.
How Samsung Builds its Empire
Another social media mogul is Samsung. The brand uses Facebook to boost engagement with its 161 million followers. Having that many people on its side means that consumers care about what this brand has to offer. One of the ways it uses Facebook marketing is by creating ad campaigns to launch its products. They know that targeting customers who already use their existing products will result in skyrocketing sales of new models. Utilizing ads and interpreting their metrics can take the guesswork out of how many followers are actually going to see a post in their newsfeed. Increasing a brand’s level of engagement as well as knowing the numbers is essential to building a company that grows and goes viral.
The Creativity of Coca-Cola
Whether you’re a soft drink consumer or not, there is no denying Coca-Cola’s massive presence on Facebook. Using content strategies both in-store and online, they are making personal connections. This means that their product feels like something that belongs to you. They have achieved that end through genius marketing campaigns like putting letters and names on their soda bottles. Not only did that draw immediate attention, but they also used the strategy to get their 104 million followers to post pictures with the product for the chance to win prizes. This type of customer-appreciation strategy helps build relationships and promote the brand through outreach and sharing at the click of a button.
How Your Brand Can Get Results
Boosting a brand’s social media engagement by marketing with Facebook appeals to everyone from celebrities to aspiring influencers and brand ambassadors. Getting your company out there is only the beginning. Learning how to effectively utilize social media as a marketing tool can take your brand to the next level. From contests to ad campaigns to personalized product strategies, the possibilities are truly endless. It all starts with determination and hard work. To start, take a few tips from the pros who have mastered the art of engagement. Remember, great content will always stand out from the rest. Begin by telling the world what your company has to offer by marketing it in creative ways. Every company starts somewhere, and with an effective strategy, you can take your brand further.
