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Marketing Dos & Don’ts: The Rise and Fall of Blockbuster
David Cook opened the first Blockbuster store opened in 1985 and immediately found marketing success. This isn’t a fairytale, however, as the company plummeted between 2013 and 2014. Many blame the plummet on the online movie and television services, such as Netflix or Hulu, but the reasons fall more upon a poor marketing strategy. Cook […]