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The Role of Brand Consulting in Target’s Retail Dominance

The Target bulls eye is displayed with a red shopping bag on top, demonstrating Target's brand consulting success.

Businesses looking outside the box regarding marketing strategies can turn to brand consulting to shake things up. Brand consulting is nothing new or unheard of, and many of the largest companies in the world use it. Retail giant Target, for instance, turns to outside brand consultants to stay at the top of their industry. Ultimately, […]