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The Power of Brand Storytelling in the Digital Realm
Digital marketing is always changing, but one thing has remained a formidable tool in brands’ toolkits – brand storytelling. Weaving narratives together that captivate, resonate, and engage beyond products or services, brand storytelling is an impactful strategy. This blog post will cover how brand narration came to be, why it’s important, and how to create […]
Understanding Disney’s Mastery of Brand Awareness
What comes to mind when you think of the word “Disney”? There could be any number of images, ideas, or feelings conjured up by the Disney name, from Mickey Mouse to Cinderella. Everybody has a strong connection to the Disney brand, and that’s no coincidence. Disney has grown into one of the largest names in […]
The Brand Story Behind the Heinz Company
When it comes to generational success, few have been able to do it as successfully as the Heinz Company. The company has created an everlasting brand image by connecting with consumers, staying ahead of trends, and diversifying its products. Heinz Branding Journey Founded in 1869 by H.J. Heinz and his business partner, the food processing […]
Equinox Fitness: Not Just a Brand but a Lifestyle
The fitness industry is always evolving, but Equinox Fitness has created a niche space with a boundary-pushing and unconventional brand. When businesses want to be part of a conversation and differentiate themselves from the competition, Equinox is an excellent example to take notes on. Equinox’s Lifestyle Branding Part of Equinox’s branding is that it’s a […]
FAQ: What is Brand Management?
In business and marketing, having a strong brand helps boost sales and earn customer loyalty. Consumers tend to trust established brands with good reputations above unknown entities. Building a reliable brand often requires careful, informed brand management as part of a marketing strategy. But what is brand management, and how can it help businesses? Brand […]
What Impact Will Coronavirus Have on the Corona Brand?
Have you ever considered how current and national events relate to a brand strategy? As the coronavirus sweeps the globe, products still practically fly off of the shelves. As a matter of fact, products like toilet paper, hand sanitizer, and disinfectant cannot be kept in stock. This is no surprise. The fear and perceived need […]