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Branding Tradition: A Story About Pizza
How marketing for my family’s pizzeria taught me about authenticity in branding. Several years ago I started helping my father, doing marketing and branding for our family pizzeria. My grandfather started the business back in 1960 and it’s been a well-known and loved staple of the Windber community for 60+ years. The problem? The business […]
Understanding Disney’s Mastery of Brand Awareness
What comes to mind when you think of the word “Disney”? There could be any number of images, ideas, or feelings conjured up by the Disney name, from Mickey Mouse to Cinderella. Everybody has a strong connection to the Disney brand, and that’s no coincidence. Disney has grown into one of the largest names in […]
Strategy of Google: Decoding the Winning Moves That Shaped Internet Dominance
Some say strategy is the start of all great things. Founded in 1998 by Larry Page and Sergey Brin, Google stands as one of the biggest tech giants and has redefined search engine optimization (SEO). While it may seem like the big tech company’s takeover was easy, many steps were taken to make its internet […]
How Tesla’s Electrifying Brand Marketing Sells Sustainable Luxury
In the automotive industry, Tesla has become the trailblazer in redefining sustainability and luxury. Thanks to the company’s simple yet effective brand marketing, the idea of sustainable luxury has become an ever-growing popular desire among consumers. Here’s how Tesla’s brand marketing sells sustainable luxury. What is Brand Marketing? To understand Tesla’s brand marketing, it’s important […]
The Brand Story Behind the Heinz Company
When it comes to generational success, few have been able to do it as successfully as the Heinz Company. The company has created an everlasting brand image by connecting with consumers, staying ahead of trends, and diversifying its products. Heinz Branding Journey Founded in 1869 by H.J. Heinz and his business partner, the food processing […]
Avoid the Noid!: Why Domino’s Brought Back their 1980’s Brand Mascot
By resurrecting the Noid, a character initially tasked with preventing the chain from keeping its promise to deliver pizza in 30 minutes or less, Domino’s is capitalizing on an ongoing wave of consumer nostalgia for ’80s pop culture. In the Avoid the Noid campaign, the mascot’s purpose has been modified. It’s now being used to […]