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Understanding Disney’s Mastery of Brand Awareness
What comes to mind when you think of the word “Disney”? There could be any number of images, ideas, or feelings conjured up by the Disney name, from Mickey Mouse to Cinderella. Everybody has a strong connection to the Disney brand, and that’s no coincidence. Disney has grown into one of the largest names in […]
Equinox Fitness: Not Just a Brand but a Lifestyle
The fitness industry is always evolving, but Equinox Fitness has created a niche space with a boundary-pushing and unconventional brand. When businesses want to be part of a conversation and differentiate themselves from the competition, Equinox is an excellent example to take notes on. Equinox’s Lifestyle Branding Part of Equinox’s branding is that it’s a […]
Marketing Freebies: How Auntie Anne’s and Sheetz Create Want
Wednesday, April 26th was National Pretzel Day. At this point, you may be kicking yourself if you forgot to observe this wonderful holiday (and successful marketing strategy). But if you knew about it beforehand, you may have scored a free pretzel from one of America’s favorite pretzel chains. Several notable businesses nationwide celebrated National Pretzel […]