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How Hershey’s Chocolate Brand Strategy Turned It Into a Global Candy Giant
When looking for a resilient brand strategy, look no further than Hershey’s. As the world’s largest chocolate manufacturer, much of its success can be attributed to the company’s adaptable branding. Hershey’s Dynamic Branding Hershey’s has been around for over a century, and its dominance over the candy industry isn’t stopping anytime soon. To understand how […]