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Nintendo vs Sega: How They Used Their Competitors to Their Marketing Advantage
In the 1990s, there was no more prominent name in gaming than Nintendo. The brand behemoth dominated 95% of the market, with a stronghold on the industry’s largest audience — young male gamers. And where did it all start? Why Nintendo vs Sega, of course. One of the most iconic marketing wars of its time, […]
Celsius Energy Drink: How its Marketing is Helping it Dethrone Industry Veterans
Dozens of energy drinks have been seen hitting the shelves in the last 10-20 years. Brands like Redbull, Monster, and Rockstar have been named some of the top leading energy drinks on a global scale. However, despite the drinks’ popularity, there’s also been a significant shift in consumer desires and beliefs. More and more people […]