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Transform Ideas into Digital Gold with 3 Innovative Content Development Strategies
A content development strategy is an amalgamation of all of a company’s content marketing efforts. This includes blogs, eBooks, video tutorials, emails, newsletters, and more. When done right, a content strategy effectively attracts and engages with a brand’s target audience. The best content can persuade your target audience to take certain actions, like downloading an […]
A Guide to Content Marketing
The marketing world is always evolving, so businesses constantly seek the most effective way to connect with their audience. However, creating an effective content marketing strategy is harder than it sounds. Here’s how to create a successful strategy and why businesses should work with a content marketing strategy. What Makes a Content Marketing Strategy Successful? […]
Navigating Trends and Tactics for Digital Marketing Mastery
Digital marketing is always evolving. As a result, businesses are constantly seeking strategies that best boost their visibility and outreach. But navigating the world of trends and tactics is easier said than done. Here are some marketing strategies brands should consider investing in and why they should hire a digital marketing expert. In today’s fast-paced […]
Netflix, Hulu & Peacock’s Brand Case Study
The world of streaming services is rapidly changing as new and old competitors look to expand their brand reach. Netflix, Hulu, and Peacock have specifically become household names. Offering a diverse range of entertainment that goes beyond captivating, these three companies have heavily invested in their branding to capture and keep their audiences. Branding and […]
The Evolution of Nike’s Air Jordan Marketing Program
Introduction: Air Jordan Marketing Evolution Launched in the 1980s, Nike’s Air Jordan brand has gone through an exceptional evolution in its digital marketing over the years. Thanks to its adaptability, proactiveness, and creativity, the line has captured millions of sneaker enthusiasts’ hearts. Sports fan or not, Nike’s shoe line is one of the most recognizable […]
Celebrity Backed Restaurant Content
Due to their attention-grabbing, celebrity endorsements have proven to be a strong content strategy for restaurants. In fact, businesses that work with celebrities find a boost in their brand awareness and sales. But how does a restaurant effectively build a strategy around its spokesperson? Using Celebrities in Restaurant Content Development Implementing a celebrity campaign in […]