Crisis Management: Facebook’s Recovery from the Cambridge Analytica Scandal

In March, the New York Times, in collaboration with The Observer in London, published an article that led to Facebook’s biggest challenge yet. You’re probably familiar with the Cambridge Analytica Scandal. The data firm, Cambridge Analytica, improperly obtained user data from Facebook in order to build and sell psychological profiles to political campaigns. This user […]
KFC’s PR Crisis: Reputation Management Warning Signs

Does everyone hate your company and you don’t know why? No, probably not. That may be a bit extreme. However, there are probably some negative reviews floating around online. Reputation management determines if those reviews make or break a brand. Reviews that could be damaging your company’s online reputation. Maintaining your online reputation is a […]
