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Inclusive Marketing: A Bud Light Case Study
On April 1st, 2023, transgender influencer Dylan Mulvaney posted a video on Instagram presenting a custom Bud Light can featuring her image. The custom can celebrates Mulvaney’s one-year anniversary of transitioning to being a woman. While the marketing move was lauded by Mulvaney’s followers and supporters of the LGBTQ community, others were critical of the […]