Skip to content
How to Know If Influencer Marketing is Right for Your Business
With the rise of social media, brands have discovered a new way of reaching their target audience – the influencer. As people with massive followings, an influencer’s endorsement or partnership could mean newfound success. But is influencer marketing right for every business? What Is Influencer Marketing? First and foremost, what is influencer marketing? Using the […]
Influencer Marketing ROI: Turning Likes into Sales
Marketing has changed significantly, especially since entering the digital space. This means that companies need to ebb and flow with the changes to ensure they are marketing in suitable spaces. One such change has been the rise of influencer marketing, which involves advertising through online individuals who have a massive following. According to the Association […]
Social Media Influencers: How CeraVe Is So Popular With Younger Generations
The world of skincare has taken younger generations by storm. It’s tricky to know which brands and products to trust. But, CeraVe has managed to capture the attention of many. The brand quickly gained traction with young audiences and social media influencers everywhere. Now, CeraVe has become a household name amongst Gen Z and Millenials. […]
Influencer Marketing Guide: Tips to Thrive on Social Media
Social media influencers are a larger topic than ever, and can be incredibly valuable to businesses. In fact, influencers can be among of the most powerful forms of marketing in the modern age. But, this is only if it is companies do it correctly and efficiently. A shotgun approach to influencer marketing is not always […]