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How to Know If Influencer Marketing is Right for Your Business
With the rise of social media, brands have discovered a new way of reaching their target audience – the influencer. As people with massive followings, an influencer’s endorsement or partnership could mean newfound success. But is influencer marketing right for every business? What Is Influencer Marketing? First and foremost, what is influencer marketing? Using the […]
Influencer Marketing ROI: Turning Likes into Sales
Marketing has changed significantly, especially since entering the digital space. This means that companies need to ebb and flow with the changes to ensure they are marketing in suitable spaces. One such change has been the rise of influencer marketing, which involves advertising through online individuals who have a massive following. According to the Association […]