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JetBlue Buying Spirit Air: What it Means for The Brand’s Marketing Strategies
In a $3.8 billion deal, JetBlue agreed to buy Spirit Airlines. This now puts JetBlue on the map as the 5th largest airline in the entire country, the 1st being American Airlines. What does this mean for the airline, and how will this inevitably shift their marketing strategies? This big move for JetBlue means exponential […]