Marketing Energy Drink Brands: Red Bull, Monster, Bang, 5 Hour Energy, Zoa

Energy Drink Brands: Marketing Considerations Marketing for energy drinks varies by packaging, location, and distribution channel (e.g., supermarkets). The packaging for energy drink brands is in bottles or cans. Companies produce these products using their packaging to appeal to a specific consumer base. For example, Monster Energy’s primary customer base is teenagers, extreme athletes, and […]