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ESports and ROM Hacks are a Big No-No to Nintendo: Here’s How That Marketing Could Backfire on Them
The Japanese-based video games and consoles manufacturer, Nintendo, is one of the largest in the market. Through effective marketing, it has developed and sold over 800 million video game hardware units and over 5.4 billion video games. They’ve sold to consumers all over the world. With such high success, it is only natural that the […]
Nintendo vs Sega: How They Used Their Competitors to Their Marketing Advantage
In the 1990s, there was no more prominent name in gaming than Nintendo. The brand behemoth dominated 95% of the market, with a stronghold on the industry’s largest audience — young male gamers. And where did it all start? Why Nintendo vs Sega, of course. One of the most iconic marketing wars of its time, […]