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Back to the Basics: The Reasoning Behind Lay’s Potato-Based Rebranding Strategy
Since its founding in 1932, Lay’s has been the quintessential potato chip. The signature bright-yellow bag can be found in nearly every grocery store and gas station across the United States. A key factor of their ongoing success is their rebranding strategy. In particular, they emphasized the use of real potatoes in their products. Unlike […]
AirBnB + Other Amazing Rebranding Examples
Sometimes all it takes is a bit of a makeover and a fresh start to branch out into success. Believe it or not, this concept doesn’t just apply to people. Many businesses will opt for what is called “rebranding” over their life. Rebranding is the process of taking a company’s logo and overall theme and […]