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How National Geographic Used Instagram for Marketing Gold
In a time when images and video are the primary digital formats that brands use to boost exposure and acquire followers online. Some companies are fortunate enough to have some of the heavy lifting done for them when it comes to marketing. The brands that outsource photographers for marketing, sales, and other purposes have a […]
How Ben and Jerry’s Balances Social Activism with Their Content Marketing Strategy
Social media has become a small pond with a lot of big fish. Because of this, big brands with the budget, internal resources, and creative edge find ways to stand out above the crowd. Additionally, as consumers become more socially and eco-conscious, they expect the companies they support to follow suit. For large companies to build […]
Go Pro: How to Build User Based Social Media Marketing
Social media is one of the most powerful marketing tools available to companies in the 21st century. One company that is doing social media right is GoPro. I mean, have you ever seen their feed? And, the best part of it is that the content is created by their customers. So, how can you, like […]
Does Kanye West Take Controlling the Narrative Too Far by Being His Own Social Media Manager?
What Is Social Media Management? Social media is one of the top marketing and communication platforms in the United States. Consumers as old as 70 are catching onto the social media craze, with some even hiring their own social media manager. Platforms such as Instagram, Facebook, and Twitter allow users to maintain digital contact with […]
Later vs Sprout Social vs Hoot Suite: What Social Media Management Tool is Right for You?
For many businesses, the marketing advantage provided by social media is indispensable. Social media platforms allow businesses to connect with their customers in ways they never were able to before. But managing multiple social media accounts can be a hassle for companies both large and small. For small businesses with limited staff, logging into each […]