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Starbucks and Spotify Team-Up Shows Power of Brand Collaborations
Companies are always on the lookout for new ways to strengthen their brands. Whether your business is a global juggernaut or a local storefront, expansion has no real downside. Brand collaborations are just one of many ways businesses can give themselves a boost. Sometimes, companies with different consumer bases can team up to help […]
The Starbucks Marketing Model
Starbucks is by far one of the most popular and recognizable brands across the world. Their brand recognition is something many small businesses can only dream of. We may not all have the multi-million-dollar marketing budget that a company like Starbucks has. But it is important to remember that their success and their marketing started […]