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Yahoo on TikTok What We Can Learn from This Brand Strategy

person on smart phone with tiktok app open

In 2020, Yahoo News joined TikTok. It seems like an odd combination. Yahoo is the old-school, relatively forgotten internet domain from a bygone era in the internet’s young history. TikTok is the trendy social media platform full of short, fast-paced comedy and music clips. Less than a year later, Yahoo News had over 1 million […]