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Why The Knot Ranks for Over 2 Million Keywords: And How You Can Too

Girl in a wedding dress with beautiful flowers

The measures imposed to prevent the spread of COVID-19 — such as banning large gatherings and practicing social distancing — have had a big impact on many businesses. This includes the wedding industry. However, The Knot — a prestigious and broadly known wedding app — has shown us that businesses within the wedding industry can succeed even during a pandemic. In this article, […]

Top Ways Your Keyword Strategy is Failing and How to Fix it

As search engines continue to evolve, your usual keyword strategy may be thrown for a loop. Unlike the days of old, where search engines would display your page solely if it contained the right keywords, it is now necessary to utilize different approaches as the search engines change. Why Your Keyword Strategy is Failing If […]