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Celebrity Backed Restaurant Content

A group of four employees create a content strategy.

Due to their attention-grabbing, celebrity endorsements have proven to be a strong content strategy for restaurants. In fact, businesses that work with celebrities find a boost in their brand awareness and sales. But how does a restaurant effectively build a strategy around its spokesperson? Using Celebrities in Restaurant Content Development Implementing a celebrity campaign in […]

Tips for Enhancing Your Web Content Strategy

web content strategy

Most business owners today know that while it can take a considerable amount of time, effort and money to establish and maintain a quality website, it is well worth it. After all, most consumers today will run an Internet search for pretty much anything. Including information about a business prior to determining whether they want […]

How an Effective Content Strategy Can Extend the Lifespan of Your Website

website content strategy

It has become common knowledge that a strong online presence is essential to a business’ success. That said, there is far more to establishing a strong online presence. This is more than through simply creating and promoting your business website.  Consumers find it is more frustrating to be faced with an outdated, poorly designed, difficult […]

Guide to Image Optimization for SEO Improvement

SEO image optimization

One of the main purposes for why a business would want to establish and maintain a strong online presence is because they want to attract consumer attention and create conversions. However, simply setting up and maintaining a website is not enough–a business must create a web content strategy that bears in mind how to establish […]

Why There is Value in Your Web Content’s Organic Search Results

organic search results

In today’s tech-savvy world, most individuals go looking for answers and solutions on the internet. There is a veritable wealth of information available to internet users that is simply impossible to easily access anywhere else, making it the most attractive place to look. In the vast majority of cases, these users don’t know specifically where […]