When thinking about AI content, most people think of images and videos flooding social media. However, the AI trend is also taking hold of some businesses and brands in the form of blogs and articles. What these businesses and brands have overlooked is the magic of authentic creativity and relatability, which is only found in human-made content.
The AI Content Writer Trend
AI content has been on the rise for years, and it’s permeated more than one area of the digital world. Beyond images and videos, computer-generated content has also taken hold of written content. But why?
- Cost-Efficiency: For some businesses and brands, an AI content writer appears to be the more cost-efficient. With a simple prompt, they can receive the article or blog they’re looking for. And they don’t have to pay the price of authenticity to receive it.
- Quick Turn-Around: Like with visual art and content, original human-made blogs and articles can take time. For businesses that value a quick turnaround over authenticity, an AI content writer provides an alternative route to waiting.
These are the two main reasons why AI content has become a trend. However, what many businesses and brands using computer generators overlook are the risks and consequences associated with using AI.
The Risk of AI Content Creation for Businesses and Brands
While this type of content may seem like a cost-friendly and time-efficient route to written content, some heavy risks come with using it.
1. Plagiarism
One of the biggest risks AI content creation poses to businesses and brands is plagiarism. AI systems pull from various sources across the internet, leading to copying text without proper attributions. As a result, brands and businesses take on a large legal risk.
2. Poor Quality
When it comes to content making, quantity doesn’t equate to quality. And while AI tools can generate content quickly, it often doesn’t hold up to the same quality as human-made content.
This is especially important for consumer retention and visibility. If a brand or business’ content is subpar, search engines are more likely to rank it lower, decreasing visibility – and new customers are more likely to leave.
3. Diminished Relatability
Because AI lacks the human touch and creativity, its content makes relatability and emotional connection difficult to achieve.
Human writers can infuse brand personality, empathy, and charm into their content which resonates deeply with a business’s target audience. Content made by AI, however, feels robotic, detached, and impersonal, making consumer retention and marketing difficult. This can also hinder brand loyalty and engagement.
4. Heightened Bias and Inaccuracy
AI content is only as good as the data and content it collects from. Often, this data and content has biased and/or outdated information, making its content inaccurate. This can lead to misinformation, ruining consumer loyalty and brand credibility.
With human-made content, this risk is weeded out as writers use their knowledge to discern bias and outdated information from what’s updated and accurate.
5. Loss of Credibility
As a result of these risks, brands and businesses face a loss of credibility – which, other than legal woes, is probably the hardest consequence to recover from. After all, a brand with no trust or credibility not only loses visibility but also public favor. This impacts sales, and growth, and could even lead to a full stop in operations.
While AI content may be tempting, businesses must remember what truly makes them and their content palatable to their consumers – the human touch and creativity.
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