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4 Tips to Hashtag Your Way to a Successful Marketing Strategy

In 2007, technology expert, Chris Messina, proposed use of the hashtag. His goal was to provide social media users with an ability. The ability to group their posts using the pound symbol (#), followed by the category. This would enable users to quickly and easily see what other people are saying about a particular topic. It’s a sort of marketing strategy. Today, millions of social media members use hashtags. Marketing your business through the use of hashtags can help you expand your content, target your market audience, increase engagement and most importantly broaden the visibility of your brand. As a business owner, you can use hashtags to create a #SuccessfulMarketingStrategy.

Stay Relevant with Your Marketing Strategy

In most social media platforms, you can easily see today’s trending topics. There is even a website dedicated to gathering popular hashtags. Though a particular topic may be trending on social media, it isn’t always smart to get in on the conversation. Using a trending hashtag will initially give your posts more exposure. However, the likeness of it targeting your ideal audience is scarce. Instead, stick to hashtags that are relevant to your business to help with your marketing strategy.

Promote Your Brand

Creating a hashtag for your event, campaign, or promotion is a great way to get users to support your brand. Think about what hashtags you would want your business to be associated with. A great way to start is by searching hashtags that fellow competitors or influencers are using. Once you have successfully established a hashtag you are now ready to market your content under that specific hashtag or hashtags. When people arrive at your event, they can use a hashtag to start (or join) the conversation. Additionally, you can design a promotion in which individuals who use your specific hashtag are eligible to win a prize. These hashtag uses will generate buzz about your brand.

Don’t Go Overboard

While you may want to include a hashtag for every relevant topic in your posts, try to keep it simple. Typically, one to three hashtags is an acceptable amount. Using more may make your post look like spam and can detract others from reading it. Also, while you can create highly unique hashtags, remember that few people will actually search for them and they are generally used for emphasis or comedic effect.

Be Clear

If your company is hosting a major event or hitting a milestone, don’t simply post #excited. It isn’t enough to give users context. As such, add a clear and concise explanation with your hashtags. To ensure that your brand’s social media pages are uniform, be sure to assign one person or department to create posts. This way, users will get a clear and consistent message.

For more information on how to use social media reach out to us. Or, if you want to enhance your marketing strategy, contact us today.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.