Every online business has a purpose, and with that, a bottom line. Whether the bottom line is measured in dollars, views, or subscriptions, every business wants theirs to improve. Hiring effective content writers for your business’ website can, and will, lead to growing your business in whatever sense that is meaningful to you.
When looking for a skilled content writer, they should be able to do all of the following:
1. Create valuable content
Everyone will have a different notion as to what value may be, but anything that is worth reading or sharing is inherently valuable to a business. Users may come for the title, but they stay for the content and share for the originality/utility of the ideas contained within. Sharing is important, and your content should work hand-in-hand with your social media in order to increase awareness for your business.
2. Understand data/technology
Your website inhales traffic and exhales information: where your users live, how old they are, etc. Creating effective content means cyclical refinement through trial and error using web analytics systems and methods such as SEO. A skilled content writer knows how to make these tools work for them.
3. Understand the art of sales
Good content will motivate its readers to become conversions for that business. This will be achieved by using specific sales techniques, either implicitly (showing what makes a product or service unique or valuable) or explicitly (offering a deal or literally asking you to buy the product).
4. Understand language
As crucial as the new school tools of online business will be to streamlining content, they will never eliminate the need for well-crafted writing. However, this doesn’t mean that content needs to be lyrical prose. Mastery of language isn’t knowing the meaning of words like asseverate, it’s knowing not to use them in monster truck blogs. Careful consideration of audience and purpose will yield appropriate syntax and diction.
5. See the bigger picture
You want people to visit your site, and spend time there once they do. However, if it takes too long to find something, people might give up and leave. Good content recognizes how people think and the world outside of the content itself.
Good content writers are thoughtful individuals who understand that there is more to content than just writing, and they touch upon all of the available ways to help shape their writing into something that works for the business. Hiring one can help your business start growing today.