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5 Fundamental Skills Your Content Writer Should Have

Every online business has a purpose, and with that, a bottom line. Whether the bottom line is measured in dollars, views, or subscriptions, every business wants theirs to improve. Hiring an effective content writer for your business’ website can, and will, lead to growing your business. In whatever sense that is meaningful to you.

When looking for a skilled content writer, they should be able to do all of the following:

1.  Create valuable content

Everyone will have a different notion as to what value may be. But, anything that is worth reading or sharing is inherently valuable to a business. Users may come for the title, but they stay for the content and share for the originality/utility of the ideas contained within. Having a writer with the ability to hook the reader can gain you your next client. Sharing is important, and your content should work hand-in-hand with your social media in order to increase awareness for your business.

2.  Understand data/technology

Your website inhales traffic and exhales information: where your users live, how old they are, etc. It is important to have a writer that understands how to target your audience. By having up to date statistics and using it correctly, your posts will be more accurate and persuasive. Creating effective content means cyclical refinement through trial and error using web analytics systems and methods such as SEO. A skilled content writer knows how to make these tools work for them.

3. Understand the art of sales

Good content will motivate its readers to become conversions for that business. Writers should use persuasive language and be able to write in a way that gets readers excited. This will be achieved by using specific sales techniques, either implicitly (showing what makes a product or service unique or valuable) or explicitly (offering a deal or literally asking you to buy the product). It is important to have a plan in mind when writing and targeting your audience with specific strategies.

4. Understand language

As crucial as the new school tools of online business will be to streamlining content, they will never eliminate the need for well-crafted writing. However, this doesn’t mean that content needs to be lyrical prose. Mastery of language isn’t knowing the meaning of words like asseverate, it’s knowing not to use them in monster truck blogs. Careful consideration of audience and purpose will yield appropriate syntax and diction.

5. See the bigger picture

You want people to visit your site, and spend time there once they do. However, if it takes too long to find something, people might give up and leave. Nowadays, people do not want to wait for anything and they especially will not wait to be persuaded. Good content recognizes how people think and the world outside of the content itself.

Good content writers are thoughtful individuals who understand that there is more to content than just writing, and they touch upon all of the available ways to help shape their writing into something that works for the business. Hiring one can help your business start growing today.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.