For many businesses, the marketing advantage provided by social media is indispensable. Social media platforms allow businesses to connect with their customers in ways they never were able to before. But managing multiple social media accounts can be a hassle for companies both large and small. For small businesses with limited staff, logging into each […]

Instagram Marketing: How Hot Pockets is Getting Engagement on Instagram Instagram has proven to be an effective marketing platform for businesses all over the world. By now, it is almost expected that most businesses will have some content on the social media platform. But you might be wondering if Instagram marketing is right for you […]

“Unleash the Beast.” If I asked whose slogan you thought that was, I am sure many would say Monster energy right off the bat. Why is this? What makes it stand out? This particular energy drink is unlike any other. It has a following of people who love it. Read below to learn how this […]

First impressions are everything, or so they say. When it comes to marketing strategies, nothing can be more important than that initial pitch. The initial business pitch is the first chance to bring a potential buyer or collaborator into what your marketing strategy is going to include. This first introduction gives a fast overview of […]

Sometimes all it takes is a bit of a makeover and a fresh start to branch out into success. Believe it or not, this concept doesn’t just apply to people. Many businesses will opt for what is called “rebranding” over their life. Rebranding is the process of taking a company’s logo and overall theme and […]

With the COVID-19 pandemic, online shopping is at its height. From new tech to furniture, clothing and art, the online shopping world has been quickly growing as the main platform for modern transactions. With everyone spending so much time inside, there is plenty of online shopping to be done. Amazon, Facebook, eBay, and many other […]

Case studies on marketing can be found in unique places. For twenty years now, the Spiderman movies have been a staple of pop culture. After the release of No Way Home, it became increasingly obvious that the Spiderverse would make for an excellent marketing case study. Here are some lessons we can learn from the […]

What would a company be without their customers? After all, maintaining a steady and healthy relationship with customers is the lifeblood of any successful company. Customer retention is the driving force behind any successful business. In other words, it is the deciding factor of where or how a company can grow. Also, it will likely […]

Anyone who has spent any amount of time on social media has more than likely come across a brand named Glossier. Glossier is a massively successful online cosmetics company now boasting several million followers and customers. They have emerged like finding a needle in a haystack. They’re a rare gem of a company that’s attained […]

This is going to be an obvious statement, but running a business is hard. There are what seem to be a million moving parts. There’s anything from managing inventory and keeping employees satisfied—if hiring others for help—to staying relevant in an ever-changing market. To sum up, there is a lot that goes into running a […]