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Communication advances, such as smartphones, have made it possible for people to stay current with the news. With the news cycle feeding us information on what happens around us, companies begin exploring how public sentiment around events can affect marketing strategies. Marketing current events is a challenge that can affect how the public sees a […]

YouTube has become a  household name over the last few years. This is because many people have gone on YouTube looking for entertaining content or instructional videos! YouTube started as a small platform aiming to create and share videos; now, it is an essential tool for creators to connect with their audiences. As a result, […]

Founded in 1854 in Paris, France, Louis Vuitton introduced a flat-top trunk that was not only fashionable, lightweight, and attractive, it was much easier to stack and store than the round-top trunks that were being used before. From there, a fashion empire rose, with its estimated value according to Forbes in 2021 a whopping $39.3 […]

With its 117th birthday approaching this December, there are few names in entertainment and business publications that stand up to Variety. It takes a special kind of business to not only survive past its centennial, but to by doing better than ever nearly two decades after it.  In March 2022, Variety.com smashed records and had […]

With comfort and style at the forefront of trends right now, it’s no wonder that athleisure is on such an upswing. And when it comes to athleisure, Lululemon is at the top of the game.  Customers know Lululemon for high-quality, comfortable leggings, sports bras, durable bags, outerwear, and more. Now, the brand is making a […]

If you’re getting to read this article without ever having heard the name Kardashian, you’ve accomplished a task of Herculean proportions, most likely completely by accident. While the name “Kardashian” dominated the 2010’s and even bloomed under the camera flashes of the 2000’s, the Kardashian-Jenners were perhaps always destined for the limelight, with famous trials […]

There’s sports, there’s entertainment, and then there’s sports entertainment.  And you’ll find no brand better at combining those two concepts than World Wrestling Entertainment, or the WWE. Translated into over thirty languages and broadcast in over 150 countries, WWE is a global sports entertainment phenomenon.  From its inception, the WWE has used marketing tactics to […]

It’s like a collective feeling that 2020 will certainly be a memorable year as it was the start of the Covid pandemic. Times were uncertain and there was a lot of quick learning that all of humanity had to get on board with. We had to adapt to dealing with remote positions, and uncomfortable social […]

Social media has changed the game of product advertisement in ways most can’t really imagine. Typically, when you think of an advertisement, you think of those few inescapable minutes in the middle of your show telling you why Coca-Cola is still relevant. You might also still get those previews at the beginning of Prime Video […]

Summer is right around the corner and many of us are working hard on getting that perfect physique. That’s either trying to slim down for the beach, or just making sure we’ve got the endurance to traverse a crowded boardwalk. During this crunch time, many people have taken to practically living in the gym. Hours […]