You’ve probably seen the exciting and engaging Super Bowl commercials. No matter how much you hate ads, watching one for the first time will make you want to skip the game just to see the rest. The case is no different for casual NFL viewers and hardcore fans, they all wonder – “what’s a Super Bowl Sunday without the commercials?” In all the seriousness, that’s understandable!
In the just concluded Super Bowl 2019, Pepsi, NFL, and Verizon won big in their marketing strategies. Not only were their commercials captivating, but they also performed quite well across different social media channels during the big game, taking their sales through the roof. But why? Well, these brands had one little secret – they stuck to some pretty definitive business marketing strategies. Before we dive in too deep, let’s briefly look at how the three brands performed.