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Inclusive Marketing: A Bud Light Case Study
On April 1st, 2023, transgender influencer Dylan Mulvaney posted a video on Instagram presenting a custom Bud Light can featuring her image. The custom can celebrates Mulvaney’s one-year anniversary of transitioning to being a woman. While the marketing move was lauded by Mulvaney’s followers and supporters of the LGBTQ community, others were critical of the […]
From Hot to Not: The Rise and Fall of Kmart
Many of us may remember a time when department stores were all the rage. While a few may have withstood the tests of time, other stores, such as Kmart, did not fare so well. At the time of writing this, there are only three Kmart stores left operating in the US. A far cry from […]
Reputation Management: What To Do When Having Negative Results
One of the worst feelings for a growing company is opening up a search engine and seeing negative results. How many people have seen it? What can we do to make it right? To make matters worse, you can’t take down negative results. What’s next? Thousands of questions like this go through the minds of […]
Why Tesla’s Brand Strategy Stands Out During a Car Industry Crisis
In the long run, a brand strategy is what will keep a business alive. This long-term plan will help a company develop a successful product and reach their short term and long term goals. A well-done brand strategy will affect every aspect of a business and is directly linked to a consumer’s needs. When it […]
Crisis Management: Facebook’s Recovery from the Cambridge Analytica Scandal
In March, the New York Times, in collaboration with The Observer in London, published an article that led to Facebook’s biggest challenge yet. You’re probably familiar with the Cambridge Analytica Scandal. The data firm, Cambridge Analytica, improperly obtained user data from Facebook in order to build and sell psychological profiles to political campaigns. This user […]
KFC’s PR Crisis: Reputation Management Warning Signs
Does everyone hate your company and you don’t know why? No, probably not. That may be a bit extreme. However, there are probably some negative reviews floating around online. Reputation management determines if those reviews make or break a brand. Reviews that could be damaging your company’s online reputation. Maintaining your online reputation is a […]