• Skip to main content
  • Skip to footer

SEO | Content Strategy | Content Creation

Need Help? Call Us! (800) 316-9664

Menu

  • Home
  • About
  • Services
  • Portfolio
  • Blog
  • Contact

Press Releases

Best Press Release Strategies: Why the One and Done Approach No Longer Works

November 6, 2017 by Erica

If you are like most consumers, you want to make sure that you are spending your money well. This means that you’re not content with purchasing from the first company you cross. Instead, you take the time to find out about the products or services so that you truly understand how they will most benefit you. You also want to be sure that the company providing the products or services is reputable and well-reviewed. Your online searches allow you to review information on news sites, social media, blogs, reviews and much more. This is exactly what your consumers are doing. They are trying to find out about you, your products and your services. You may feel that you are adequately informing them when you publish a single, strong press release about a new product or service. But, the truth is that you are selling yourself short in a world where there is a wealth of information at consumers’ fingertips.

The Value of More Than One Press Release

Professional press release writers understand that press releases are far more than an opportunity to make an announcement about a new product, service, change or event. They are a way to start and build a relationship with consumers. Even as well-written as a single press release may be, it is still a single press release. This means that it must be able to communicate quite a lot of information to a large audience in one shot. This can be an incredibly difficult task at best and an impossible one at worst.

Furthermore, even an incredibly convincing press release is unlikely to sell consumers by itself and after a single read. Consumers may go looking elsewhere for more information and then convert. They may also forget about that particular press release altogether as they come across loads of new information. Multiple press releases are far more valuable, and here is why.

Reinforce and Amplify Your Message

As mentioned earlier, a first press release can definitely gain consumer attention. However, it may not cause a conversion on its own. A second press release that communicates in a slightly different way may better gain consumer attention, not only because of what it has to say but also because it allows them to remember the first press release. A third press release, again with a new take on the topic, can reinforce and amplify your message further. Additional press releases can just serve to further build a profitable relationship with consumers.

Details

When you try to pack all the information into a single press release, you run into a problem of low readability. Internet users today will often scan articles first before deciding whether they are worthy of being more thoroughly read. Lengthy press releases are sure to be a turn-off. However, if you skip details in order to make the press release more concise and readable, you now deprive readers of valuable information that may be exactly what they are looking for. Multiple press releases solve this problem, as each one can be small, concise and detail-oriented and together they can give readers the complete picture. They can also cause readers to keep coming back for more, which increases the chances of conversions.

Reaching Different Audiences

Any single press release may appeal to some audiences and not others. This is a problem if you are really trying to reach out to them all. Smaller press releases can be designed to speak to specific audiences, allowing you to reach out to more individuals across your target audiences. For example, a company that is holding an event can send out one press release that speaks to the media. A different press release can be made that speaks to contributors and another that speaks to prospective attendees.

If you’re not sure how to write the best press releases for your brand, or you simply don’t feel you have the time to do this well, you should hire a press release writer from a press release writing service that is well-experienced in this. The benefits you reap from doing so will be many.

Filed Under: Press Releases, Web Development Tagged With: press release, press releases

Press Releases: Why They Are Still Relevant in the Age of Digital Marketing

August 14, 2017 by Erica

In today’s world with various social media platforms, thousands of stories are published, but very few of these stories contain cold, hard facts. You could look at two stories about the same subject and read completely different opinions, not knowing which story had truth in it and which one did not. This is why press releases are important and still relevant in today’s digital market and why companies still hire press release writers.

Nothing but the Truth

Press releases are factual and won’t contain opinions from others except if there are any quotes from business owners or past clients. The beauty of press releases being factual is that you, and others, will know that what is being said is truthful and stable. It’s because of this that press releases are trusted as news resources.

Some PR is Biased

Press releases, unlike news stories, are biased and provide a balance of professionalism and the brand’s voice. Still, press releases give companies an opportunity to add their brand to the news piece and make their news sound less dry and more like their brand.

Grabs Attention

Journalists these days have to sort through all sorts of articles online to find a good story they want to cover. This is where press releases come into play. When a person sends in a well-written press release directly to journalists, they are able to show their professionalism. Plus, journalists love when they are reached out to for a potential story.

Reaches Thousands

The only way to reach thousands of journalists online is by sending out press releases across multiple aggregators. By sending out press releases via professional release websites, you can reach many journalists and news outlets.

Earns Your Company Respect

Releases like this are written in such a way that it commands respect; more so than a catalog. People look up to press releases as reputable. They know they can trust what is being said in a release. Even if you were to print out your press releases and keep them in a sales kit you would be promoting your company.

Builds Up SEO

SEO, search engine optimization, is the act of helping search engines find, index and rank your content higher up in search results. Press releases include tags, keywords, and links that can improve your SEO and can allow your website to gain more traffic.

Allows You to Create Additional Content

This strategy extends past just professional PR websites. You can post your press release to your blog, website, social media, and more. You could use each fact that is used in your press release as a topic for a blog pos. This can keep your audience interested for days at a time.

Your Company Can Reach New Heights

At Web Content Development, we know what it takes to have a workable marketing strategy. We want to help businesses grow and reach their goals. We are a full-service web content development company and provide content for blogs, site pages, in-depth articles, and more. Our team has a combined 150 years of experience in professional writing.

We know that PR is very much still relevant in today’s digital marketing. Therefore, we have made it our priority to offer press release strategies and include it in clients’ marketing strategy. If you want your brand to reach more people, let our team help you create a marketing strategy for you. Contact us today to find out how we can help your company reach its marketing goals.

Filed Under: Press Releases, Web Development Tagged With: hire press release writers, press release strategies, press release writers, press releases, what is a press release

The Public Connection: How Press Releases Can Help Your Business Grow

August 7, 2017 by Erica

It’s been a few hard and stressful, but also exciting and fun past few months and you are finally ready to launch your new business, book, guide or service. All the time leading up to this very moment has been something that you’ve only dreamed of and is finally going to happen. However, this is not the end – it’s only the beginning. Launching a new product or service requires people to know about the product or service in order for sales to boom and your business to grow. Knowing how to write press releases isn’t your forte, but it’s a press release writer’s most valuable skill and here’s how they can help your business grow.

What are Press Releases?

First of all, let’s get familiar with what a press release actually is. Do press releases still even happen? Yes – every single day in fact! There are several websites dedicated to releasing news, most of which are about businesses and their new products. A press release is an official statement issued to a newspaper or an online news source that gives information on a specific matter. Press releases deal with facts only and generally include quotes from a past client, owner or employee of the business; quotes are the only part of a press release that includes an opinion. The press, or news, is then released to thousands of people who, if interested, can go to the business website or call the business directly.

Ways Press Release Writers Can Help Your Business

There are several ways press release writers can help grow your business, such as the following:

  1. Increases traffic to your website: In a press release, you have the opportunity to include one or a couple of links to your blog or website. This brings your potential clients one step closer to paying for your service or product.
  2. Provides instant exposure: As a small business just starting out, it can be hard to reach a large number of people. A press release that has great copy will allow you to build trust and authority within your field to thousands of people. Not to mention, journalists and media outlets can cover your story and with each new press release, prospective clients have a new reason to visit your website and find out more about your most recent accomplishments.
  3. Provides a new way to reach your target audience: Press releases are industry-specific and allow you to target a specific location. This maximizes your reach and help you get in front of interested consumers.
  4. SEO benefits: When you publish a press release to several media outlets, you receive backlinks to your website. This increases your visibility online. Including relevant keywords in each press release will optimize your press release and allow you reap the SEO benefits.

You Can Reach Your Business Goals

It doesn’t matter if you’re a start up or have a huge business . If you’re not reaching enough people or your target audience, your business could be suffering. This is why we’ve made press releases a priority and include it in marketing strategies. Press releases allow you to continually reach your target audience and keep them interested. This is all while making sure it doesn’t break the bank. If your not products don’t reach the right people, let us help! We can create a strategy that will help you reach your business goals. Contact us today to find out how we can help.

Filed Under: Press Releases, Public Relations, Web Development Tagged With: how to write a press release, press release, press release writer, what is a press release

Footer

Find Us

  • Facebook
  • Google+
  • LinkedIn
  • Twitter

© 2023 · Web Content Development | Content Writing Services. All Rights Reserved.