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Content Ideas When You’re Drawing a Blank

Writer’s block is a problem that most writers have experienced at one point in their lives. But what happens when it interferes with your business marketing? You should keep a steady stream of content ideas at the ready just in case.

Experiencing a lack of inspiration when it comes to finding content ideas? Use some of the following tips to overcome that writers’ block. Read on to learn a few great techniques, suitable for any business.

As a business owner, you know the importance of fresh and unique content. Not only can meaningful blogs and thoughtful articles help you gain credibility, they can also help increase your profits. Writing this relevant content, however, can be daunting, and often leave you wondering how to come up with ideas for your next piece. To become efficient and effective at finding content material, try a few of the following techniques.

Turn to Social Media

If you are wondering what topics are important to a vast number of people, social media is the perfect outlet for you. On networks such as Facebook, Instagram, and Twitter, you can easily see what is trending and turn it into content that is relevant to your business. This is also a great way to get inspired, stay current, and keep your business in-the-loop with the times.

Use Online Tools

Some websites, such as Ubersuggest and Hubspot’s Blog Topic Generator, will give you content ideas, simply by typing in keywords that are relevant to your brand. Using these online tools can make those content generating light bulbs go off in your head, resulting in loads of new content for your business.

Read Other Blogs

Reading other blogs, whether similar to your field or not, will give you a great starting point. After browsing several other sites, you will get an idea of general topics that may interest your clientele. However, remember that your content must be unique, simply copying content from another blog will not help your brand gain credibility. Instead, just use those blogs as a point to jump off of when diving into your own content.

Review Your Analytics

Find out which of your prior posts were popular with your readers, and expand on that topic. If your target audience was interested in the content of that first post, you are sure to gain more site visits with similar and related topics. No need to reinvent the wheel every time. Expanding on what you’ve already done is a great way to generate more content that has already seen positive results.

Ask Your Followers Directly

Everyone loves to share their opinions; let your customers do just that by polling them on what topics interest them. Many polling tools are quick and easy to use and can be shared on your website or social media pages. What better way to find out what types of content your followers would enjoy than to ask them directly?

At Web Content Development, we know that it can be hard for business owners to come up with fresh and unique content on a frequent basis. As such, the best way to guarantee relevant and meaningful content is to work with a web content developer. Contact us today to see how we can help your business with web content ideas!

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.