Writing effective, high-quality content can be challenging. One the one hand, content must be optimized for search engines so that it can help increase a website’s SEO. On the other hand, content that is optimized only for search engines and does not appeal to your target audience will still fall flat. In order to be truly effective, then, one has to provide content that appeals to their target audience, while also working to position them well in major search engine results–like Google.

Writing Content Positioning in Google

While there is a specific technique one should follow in order to create effective, high-quality content, the truth is that it doesn’t have to be complicated. Content needs to appeal to the target audience and solve a problem in such a way that also increases the site’s search engine optimization or SEO. This means that one needs to research keywords that are commonly searched in relation to one’s products or services, select one or a few keywords that best work to communicate about the business, and then write content that uses those keywords sufficiently, without “keyword stuffing” the content. Effective, high-quality content tends to be found at the top of search engine results, where people read it before sharing it with contacts on Twitter, Facebook, their personal blogs and other social media sites.

Quality content will cause readers to buy a product or service, subscribe to a list, or take some other action that can lead to future purchases. It is through a gripping headline, followed by well-chosen and written words, phrases, sentences and paragraphs that content can persuade readers to consider and take action. This sort of content is useful, interesting and consistent, bringing readers back time and time again.

Google is considered one of the top search engines, and as such is often viewed as the key place for individuals to work on increasing their SEO. Google chooses certain web pages to place at the top of search results based on both the authority and the relevance of the page. This means they analyze the content to discover where and how often certain words are used and the overall relevance of the page, and determine how many links direct users to that page–as well as how trustworthy those links are. Creating quality content that reads well, solves a problem and contains important keywords can help to position a website well in Google search results.

It can seem difficult to maintain and get started on, but it will absolutely make the difference your online business needs to increase the visitors to your site. We can help situate your website to optimal standards and watch as your site traffic drives up and reflects on your sales, as well. Keeping new and original content published on your website can bring in clients that would otherwise be looking elsewhere for the same services or products you offer.

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