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Content: The Goal of Positioning in Google

Writing effective, high-quality content can be challenging.  One the one hand, content must be optimized for search engines so that it can help increase a website’s SEO.  On the other hand, content that is optimized only for search engines and does not appeal to your target audience will still fall flat.  In order to be truly effective, then, one has to provide content that appeals to their target audience, while also working to position them well in major search engine results–like Google or your positioning in Google.

Writing Content for Positioning in Google

While creating quality content takes skill, it doesn’t have to be complicated.  Content needs to appeal to the target audience and solve a problem in such a way that also increases the site’s search engine optimization or SEO.  First, they must find commonly used keywords that relate to their products or services. Then, they select one or a few keywords that best work to communicate their business. Next, they write content that uses those keywords sufficiently, without “keyword stuffing” the content.  Effective, high-quality content places at the top of the page for search results, where people read it before sharing it with contacts on Twitter, Facebook, their personal blogs and other social media sites.

Quality content will cause readers to buy a product or service, subscribe to a list, or take some other action that can lead to future purchases.  It is through a gripping headline, followed by well-chosen and written words, phrases, sentences and paragraphs that content can persuade readers to consider and take action.  This sort of content is useful, interesting and consistent, bringing readers back time and time again.

Search Engines as Tools for SEO

Many consider Google as one of the top search engines. Many view it as the key place for individuals to work on increasing their SEO.  Google place certain pages at the top of search results based on authority and relevance of the page.  They analyze the content to discover how often the writer uses the keywords in that content. Then, they determine how many trustworthy links direct users to that page.  Creating quality content loaded with keywords that solves a problem positions a website well in Google search results.

While perhaps confusing at first, SEO often makes all the difference in bringing visitors to your site. We can help situate your website to optimal standards so you can watch your site traffic and sales grow. Keeping new and original content published on your website gives you an edge over competitors.

Contact us today to learn more or get the help you want for your online business!


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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.