If you’ve ever followed your heart instead of your head, you aren’t alone. As humans, we act on emotions. As businesses, we can use these emotions to make our marketing more powerful.
Relying on emotions has many benefits for humans. If we fear something, we take precautions; if we love something, we embrace it. Fortunately, businesses can also rely on emotions to make their marketing strategy more powerful. Businesses can harness the power of human sentiment by adding triggers to their advertisements, thus inspiring customers to purchase their products or services. Below are a few of the most effective tools to motivate potential clients.
Happiness or Humor
Generally speaking, humans love to be happy. Laughing and smiling make us feel warm, secure, and content. Additionally, according to WebMD, “laughter has power.” By adding a humorous or happy message to your advertisements, customers will associate these feelings with your brand. When making their next purchase they will be more likely to go with a brand that evokes a sense of positivity.
Fear or Anger
Nothing sparks action quite like the feelings of fear and anger. While you don’t want customers to fear your brand, you do want them to feel distressed by the message. The key is inciting a sense of danger if customers do not purchase your product or service, or following your call to action.
Urgency or Anxiety
Emotional marketing is not all about making your audience feel warm and fuzzy. Sometimes, you need to push them to do something by creating a sense of urgency.
If you give consumers a limited-time offer, for example, they will rush to grab it before the time elapses. Similarly, using words like now, in an hour or less, within 24 hours, today and others that show urgency will land you customers seeking instant gratification. Whether you’re launching a new product or just want to boost sales, expressing the need to take swift action can work magic for you.
Love or Lust
Everyone loves to be loved, whether by peers, friends, family, significant others, or even total strangers. Love can make us feel a strong emotional bond, whether we experience it in real life or view it in an advertisement. Customers can then associate these feelings with your brand. Similarly, more intimate images give potential customers a rush of emotions, causing them to feel thrilled and excitement about your company.
Amazement or Astonishment
If your products or services are quite remarkable, making your customers say, “Wow!” can be a powerful marketing tool. Potential consumers love innovation and “the next best thing.” If you can deliver such an outstanding sensation, they will be knocking down your door to do business with you.
Inciting the emotions of potential customers is one excellent way to boost your marketing strategy. At Web Content Development, we can help you bring your brand to the next level using a variety of unique marketing tools. We can get that emotional trigger right where you need it to be.
Ready to Implement an Emotional Marketing Strategy?
There are plenty of ways to get content poised to elicit the correct response and increase your site traffic. Having a content marketing platform is a key element in building your online visitors so that they eventually become purchasers, not just browsers. Contact us today to find out more and how we can help you reach the potential you want.
