There’s no doubt that Facebook is a vast and diverse platform. At 1.59 billion daily active users and counting, there’s bound to be some wild and wonderful interactions going on. Perhaps that’s the reason you want to harness the power of this tool to grow your business and your web content. But how will you know the best content that gets your brand more Facebook engagement?
In this guide, we aim to unlock that answer and then give you some actionable tips on how to infuse that content into your strategy.
What’s the Best Facebook Content of 2019?
There’s no denying that video is the most engaging type of web content in 2019. On average, video posts on Facebook get at least 59 percent more engagement compared to images or text. Whether viewed for a short or long duration of time, it is considered to be meaningful.
In other words, it means that someone has stopped whatever they were doing to watch that piece of content. What’s even better when utilized, Facebook video content:
- Comprises of all other mediums (visual and auditory content)
- Displays nonverbal conversation
- Engages viewers
- Prompts shares
- Is memorable and improves brand recall
- Provides the best search engine results
Although videos are the best choice if you want the highest Facebook engagement, video content development isn’t 100 percent easy. But when done right, the results can be phenomenal.
How to Use Video Marketing in Your Strategy
If you have been using Facebook for a while, you already know that most videos play automatically on default settings. However, they don’t have audio unless the viewer clicks on the video. That’s a compelling argument to using great visuals that grab the user’s interest, even without sound.
An excellent way to do this is to make your video content inspirational, funny, or practical. Any of these will induce a higher amount of comments, reactions, or shares, which in turn, leads to a broader organic reach.
Make it Simple and Clear
Another important thing you need to consider is the length of your video. Although Facebook allows longer videos, they tend to get ignored or left unfinished by viewers. Therefore, you need to keep your videos short and sweet.
More importantly, make sure they are concise. A 30-second video, for instance, is enough when compared to a 10-minute video; it is more likely to catch the viewer’s attention better and leave them curious and wanting more.
Target a Specific Audience
With video content development, a “one size fits all” approach doesn’t work. That’s why Facebook allows you to build custom audiences. Let’s say you have some products or services that cater to the youth, and you have others that are best suited for the elderly.
If your content developer creates a general video that addresses both audiences, you’ll end up making little or no impact. For that reason, ensure that your video content addresses the needs of your target audience.
Optimize Video for Conversions
Once you get people to watch your video, it’s time to make the most out of it. All it takes is a clear call to action (CTA). This can be a direct message from the video’s speaker, a link to your landing page at the end of the video, and/or share buttons.
Web Content Development
By harnessing the power of Facebook and video content marketing, your business marketing strategies can go a long way. But you probably don’t need all the work that comes with that. That’s why the team at Web Content Development is committed to helping businesses like yours take the hassle out of digital marketing. Contact us to schedule a call to discuss your business needs.
