Poosh is a lifestyle and wellness blog launched by Kourtney Kardashian in 2020. While having a big-name celebrity attached will always help with marketing strategies, this is not the only thing Poosh has going for. And while there are plenty more lifestyle blogs that thrive without celebrity involvement, Poosh has made a splash with it’s uniquely human content.
But Poosh isn’t the only lifestyle blog that’s attracted a loyal following. It’s one part of a booming industry featuring a variety of these helpful personal and lifestyle insights.
That being said, building a following takes clever marketing strategies, content creation, and flawless execution. While specifics may vary from one blog to the next, any blog can use some of this strategy provided herein.
These are some of the top secret strategies used by successful lifestyle blogs.
Lifestyle Blog Marketing Tips: How to Create Your Tribe
Tailor Content to Your Target Audience
Every lifestyle blog has a different target audience. Including yours. In fact, your blog might focus on nutrition, parenting, outdoor activities, design, or whatever your personal or professional passion is. One of the best ways to market your blog is to provide content that will draw the interest of your target audience. Of course, this is easier said than done.
For example, let’s say you are starting a blog on nutrition for vegetarians. Simply sharing healthy vegetarian recipes can be helpful, but it’s not a strategy that will get you to stand out on its own. You should also focus on identifying challenges faced by health-conscious vegetarians and tailor your content toward providing solutions to those challenges.
The key here is to think like your customer. Surveying your customer is also helpful here. What do they want to see? Read? What do they need help with?
Produce Consistent and Varied Content
The other half is to keep creating and sharing content so your blog can remain lively and engaging. Generating varied content for your blog is a great way to grow organically. Using the example of the vegetarian nutrition blog again, you might start sharing recipes and product recommendations. But over time, you might expand the scope of your blog to cover all areas of vegetarian fitness.
Whatever your goals, we can’t stress enough the importance of posting consistent content to your blog. This is the best way to keep your blog active and popular with your readers and search engines. In addition, the more relevant content you provide, your SEO ratings will increase.
Community Engagement
There are a lot of benefits to providing a space for community engagement in your blog. This can be one of the easiest and most organic ways to grow your blog. Hosting events to encourage community activity generates excitement and enthusiasm. Having a space for your readers to share their experiences can help others find and follow your blog.
Consistent content shows people [and search engines] that your blog is active, so does community engagement. The more your audience engages with your content, the higher your blog will rank on search engines. And the more engaged people are, the more likely they will come back for more!
How the Best Lifestyle Blogs Use These Strategies
Targeting Your Audience
A Beautiful Mess is a blog targeted at women looking to embrace their creative side. The blog’s motto is, “Stay home and make something,” and its content is tailored specifically to that message. This blog lives comfortably in its niche, from fun recipes to creative designs and even fun parenting tips.
The name “A Beautiful Mess” embraces the occasional chaos that overlaps between motherhood and creativity. It creates its audience by finding fun ideas to turn the home into a creative space.
Consistent and Varied Content
Refinery 29 is another female-focused lifestyle blog that excels at covering a vast range of topics. Posts like their money diaries provide advice for those looking for financial guidance. Fashion posts provide content for those with an eye on style. They even have an entertainment section covering all pop culture-related things.
Of course, there is a fine line between “varied content” and “curated content for the target audience. But Refinery 29 manages to stay successful with a massive range of content. This is because the blog’s target audience is more wide-ranging than most, and so it has more topics available to it.
How Poosh Used Community Engagement to Celebrate Turning 2
Poosh celebrated its second birthday with an exciting community engagement activity called Project Poosh. Project Poosh gave community members the opportunity to work with their professional team to develop and promote their brand or product. In their own words: “We are looking to bring awareness to a product that has already been ideated and developed, but is looking for guidance on brand identity and marketing.”
Project Poosh is an excellent example of how to use community engagement to market your blog. Giveaways, events, and other spaces for readers to share experiences are always effective when selling your brand online.
Are you looking for help growing your blog? Web Content Development is here to help. We are a professional digital marketing agency that helps brands grow their online presence. Contact us today to learn more.
