The spotlight under which celebrities sit can become a hot seat if their reputation is damaged in the industry. No one knows this better than the likes of Lindsay Lohan, Kanye West, or any number of reality television stars. One celebrity, however, who has mastered the marketing machine, is the newest queen of pop music, Taylor Swift. Her near flawless reputation can be attributed to the efforts of her marketing team, and we can all learn a lesson on reputation management from her positive online manner.
How To Maintain a Reputation Like Taylor Swift
1. Making Fans Feel Valued Online: If you own a business, you can replace “fans” with “customers,” and the same concept will apply. Taylor has more social media followers than nearly any other celebrity. Despite her cult following, her marketing team carefully selects comments to respond to. By responding with the proper sentiments, her fans feel valued and her character is boosted.
2. Take a Public Stand For Good: Taylor is an opportunist when it comes to taking a stand. If evil is knocking, she will speak out against it. This was proven to her followers in her carefully worded letter to Apple, when they decided against paying artists royalties. By penning this public letter, Taylor is seen as a champion for not only herself, but all others who were impacted. By taking the moral high ground, Taylor earns more fans and more respect.
3. Get Your Timing Right: Knowing when to post on social media may seem easy, but timing is actually everything. For example, when Kim Kardashian posted a controversial photo back in 2015, people thought she was getting in the middle of an existing Twitter battle between two other celebrities. Taylor, however, always finds the right words, phrase, picture, or promotion to spark interest in her post, turning it into a jumping off point for fan and media discussion.
Taylor’s social media presence and marketing strategies can be applied whether you are a celebrity or a business. To make sure you have the best possible reputation, it is necessary to work with a marketing company who understands how to optimize your online presence.
We are skilled in both marketing strategies and social media management. With these key factors, they are a vital asset to your business’ success. In this media-driven world, having the best marketing company is a move that could blossom your business into a fruitful venture.
Get started by contacting Web Content Development today.