The spotlight can become a hot seat and damage a reputation in the industry. No one knows this better than the public figures of Lindsay Lohan, Kanye West, or any number of reality television stars. One celebrity, however, who has mastered the marketing machine, is the newest queen of pop music, Taylor Swift. Her marketing team is in part responsible for her flawless reputation. We can all learn a lesson on reputation management from her positive online manner.
Imitation is the best form of flattery, so how can we learn from Taylor’s team and apply it to our own?
How To Maintain a Reputation Like Taylor Swift
Make Fans Feel Valued Online
If you own a business, you can replace “fans” with “customers,” and the same concept will apply. Taylor has more social media followers than nearly any other celebrity. Despite her cult following, her marketing team carefully selects comments to respond to. By responding with the proper sentiments, her fans feel valued and her character is boosted. Everything you see on Taylor’s social media was no accident. Taylor and her team thoughtfully craft every response.
Take a Public Stand For Good
Taylor is an opportunist when it comes to taking a stand. If evil is knocking, she will speak out against it. This was proven to her followers in her carefully worded letter to Apple when they decided against paying artists royalties. By penning this public letter, Taylor is seen as a champion for not only herself but all others who were impacted. In the old days, celebrities may have been told to stay quiet. Not today. Public figures are encouraged to share their opinions with the world, and stand up for what is right. By taking the moral high ground, Taylor earns more fans and more respect.
Get Your Timing Right
Knowing when to post on social media may seem easy, but timing is actually everything. For example, Kim Kardashian posted a controversial photo back in 2015. People thought she was getting in the middle of an existing Twitter battle between two other celebrities. Taylor, however, always finds the right words, phrase, picture, or promotion to spark interest in her post, turning it into a jumping off point for fan and media discussion. Make sure you stay up to date with current trends and feuds.
Taylor’s social media presence and marketing strategies can be applied whether you are a celebrity or a business. It may be difficult to manage these elements by yourself, so hire experts to do it for you. To make sure you have the best possible reputation, it is necessary to work with a marketing company who understands how to optimize your online presence.
We are skilled in both marketing strategies and social media management. With these key factors, they are a vital asset to your business’ success. In this media-driven world, having the best marketing company is a move that could blossom your business into a fruitful venture.
Get started by contacting Web Content Development today.