With over 562 million users, LinkedIn is a professional networking platform that taught us ‘it is not about who you know but about who your connection knows’. However, did you know that LinkedIn is a great platform for reputation management?
The massive audience base that LinkedIn holds might just be what you need to boost your organization’s reputation needs. Here are 5 ways you could leverage LinkedIn for smart reputation management.
Optimize With Keywords
LinkedIn works like any other search engine, where users type in keywords and the platform presents them with the desired results. In order to make your profile and posts a little easier to find, use the right kind of keywords. For instance, doctors can use keywords such as ‘good-listener’, and ‘experienced’ to attract nervous patients alongside attaching good attributes to your name. It is best to include keywords in high-impact spots such as headlines, job titles, company names, and skills.
Build & Maintain Real Connections
On LinkedIn, you can connect with almost anyone even if you don’t have an in-person relationship. Though doing so is an advanced form of networking, it isn’t an acceptable tactic when we are talking about reputation management. It is best to keep connections limited and honest. Only true connections work as a supportive community that provides you with endorsements and testimonials.
Brag A Little
With an entire section dedicated to awards and accolades, don’t shy away from boasting about yourself a bit. In fact, highlighting your achievements is a great way to tell people that you are good at what you do and you could be trusted with a project that they might have. However, stay away from lying as inaccuracies can have a negative impact on your reputation.
Become An Active Blogger
LinkedIn’s blogging feature is a great way to share content for people who don’t necessarily want to start a blog. Sharing content is a great way to prove your status as an expert in your industry. Creating relevant, unique, and meaningful content aids in attracting potential customers.
If you want to network on LinkedIn without having to connect with strangers, professional groups are just the tool that you need. By joining groups, you can connect and interact with other professionals in your industry who might later grow to become your connections in time. Additionally, the groups that you are part of are listed on your profile page which helps with reputation management.
Setting up your account, and following the above-listed steps won’t help you build reputation management overnight. It takes time and you will have to stick to these methods with patience. LinkedIn has a great deal of power, so make sure that you utilize it efficiently.
Still confused about where to start with your reputation management building plan on LinkedIn? Do you need help with executing these strategies?
Connect with Web Content Development today.