The professional social media site, LinkedIn, has nearly 433 million members. This massive audience is not one that should be overlooked. The way you present your brand just might provide the boost your company’s reputation needs. Try the following techniques to enhance your online standing:
1. Help People Find You
LinkedIn provides a search tool where members can look up other people, companies, and more. By adding keywords to your profile and blog entries, you can direct potential customers and connections right to your door. For example, if you are a financial advisor, make sure you describe your abilities using relevant and appropriate verbiage. Also use words to help draw in customers who may be wary about your services. Try “free consultation,” “experienced staff,” or “easily accessible.”
2. Highlight Your Accomplishments
Because LinkedIn is made for professional networking, it provides an opportunity to show off your achievements. Be sure to add any awards you have won, accolades you have received, and honors you have earned. Just make sure that what you’re writing is truthful because these facts can be easily checked for authenticity. If you are found to lying, it will have the opposite impact on your reputation.
3. Make Solid Connections
While you may be tempted to link with as many other professionals as possible, it is not always in your best interest. Try to stick to those with whom you have an honest connection. These people are more likely to provide you with positive and honest testimonials and endorsements.
4. Look For Relevant Groups
Another useful feature that LinkedIn offers is the ability to join groups. You can join groups of people with similar professions, groups of students from your alma mater, or even groups of people in your target audience, just to name a few. Join a few that make the most sense for your company.
5. Use The Blogging Feature
Management of your online reputation should go beyond maintenance of your search engine results. LinkedIn can also be used to grow your brand and boost your standing on the internet. To prove your status as an industry leader, try using LinkedIn’s blog. With this tool, you can create relevant, fresh, and meaningful content that will attract potential customers to your brand.
Using social media to boost your company and showcase the services or products you offer can make an incredible difference. In this day and age, social media is how to make it online. Having every facet on the web puts you at a higher success rate of being found by online users.
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For more information on how your company’s reputation can benefit from LinkedIn, please feel free to contact us at Web Content Development.