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Organic SEO: How WebMD Did It

The competition is rough. There are millions of websites like yours that consumers can visit. Making your company stand out is essential, and organic SEO is one way to do it. What does this competitive online market look like? For example, sites that offer information about health and wellness are among the most popular, but some get more organic traffic than others. WebMD is a high-ranking site on Google search. One reason it’s there is because of organic SEO. Read more to discover how they mastered the art of gaining this distinct competitive advantage.  

What is Organic SEO?

Search engine optimization (SEO) is a method by which a website ranks high on a search engine’s results page. Organic SEO means that this ranking is unpaid. The website owner or company did not pay to have their business displayed high in the search page, it occurred organically through the use of search engine optimization. This occurs when a website is carefully constructed to include written content that boosts SEO and sends search engines algorithms in its favor. Some of these methods include backlinking, posting relevant content, using metatags, and links that take consumers to content. 

What Is WebMD?

Aside from being a high-ranking site on Google, WebMD is a popular resource for medical news, advice, and articles. It provides curious or concerned consumers with an overview of numerous symptoms, diseases, prescription drugs uses and side effects, and an array of related resources. There are similar sites that offer the same type of content. So, what makes WebMD stand out in the sea of competitors? Among other attributes, they have been able to create, boost, and expand their organic traffic better than their lower search-engine ranking counterparts. 

How Did They Do It?

Let’s take a look at how they optimize content. One of the methods for organic SEO is relevance. They include first-page content and links that speak to the needs of the consumer. In the wake of the pandemic, this has become a universal concern. Therefore, nearly everyone who visited WebMD in 2020 onward related to their first-page content. This results in more links clicked, and shifts algorithms accordingly. 

They also give site visitors a reason to stay on their site and they spread their content across multiple pages.Through the use of relevant videos and quality content, users are staying on the site longer. Not only do they make use of millions of keywords, but they cultivate content that users want to read and watch. Optimizing the user experience through organic SEO methods will ultimately result in a high-ranking placement on search engines like Google.   

WebMD’s SEO strategy creates ongoing traffic in a way that drives users to their site organically. Earning a place at the top of a search page can best be achieved through creating quality content. This means using keywords, posting content that is relatable and relevant (so readers will seek it out), and optimizing the consumer experience. The length and quality of content also matters. WebMD has a plethora of long-form articles and reports about health and wellness. In short, this means that consumers actually get something beneficial from visiting a site that was designed for their needs. 

How You Can Do It

All companies have the potential to reach the masses. Therefore, just like others, you can achieve this end through use of organic SEO. Put some of WebMD’s methods to practice and you’ll strengthen your own search engine presenceand get higher organic search results. 

Remember, having quality content matters, and SEO methods are all about the consumer. When they interact with your content, it will begin to pay off in higher search engine rankings. Keeping a consumer-oriented mindset will naturally drive traffic to your site, resulting in a higher rank on search engines like Google, and an advantage over your competitors. 

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.