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Press Releases: Why They Are Still Relevant in the Age of Digital Marketing

In today’s world with various social media platforms, thousands of stories are published, but very few of these stories contain cold, hard facts. You could look at two stories about the same subject and read completely different opinions, not knowing which story had truth in it and which one did not. This is why press releases are important and still relevant in today’s digital market and why companies still hire press release writers.

Nothing but the Truth

Press releases are factual and won’t contain opinions from others except if there are any quotes from business owners or past clients. The beauty of press releases being factual is that you, and others, will know that what is being said is truthful and stable. It’s because of this that press releases are trusted as news resources.

Some PR is Biased

Press releases, unlike news stories, are biased and provide a balance of professionalism and the brand’s voice. Still, press releases give companies an opportunity to add their brand to the news piece and make their news sound less dry and more like their brand.

Grabs Attention

Journalists these days have to sort through all sorts of articles online to find a good story they want to cover. This is where press releases come into play. When a person sends in a well-written press release directly to journalists, they are able to show their professionalism. Plus, journalists love when they are reached out to for a potential story.

Reaches Thousands

The only way to reach thousands of journalists online is by sending out press releases across multiple aggregators. By sending out press releases via professional release websites, you can reach many journalists and news outlets.

Earns Your Company Respect

Releases like this are written in such a way that it commands respect; more so than a catalog. People look up to press releases as reputable. They know they can trust what is being said in a release. Even if you were to print out your press releases and keep them in a sales kit you would be promoting your company.

Builds Up SEO

SEO, search engine optimization, is the act of helping search engines find, index and rank your content higher up in search results. Press releases include tags, keywords, and links that can improve your SEO and can allow your website to gain more traffic.

Allows You to Create Additional Content

This strategy extends past just professional PR websites. You can post your press release to your blog, website, social media, and more. You could use each fact that is used in your press release as a topic for a blog pos. This can keep your audience interested for days at a time.

Your Company Can Reach New Heights

At Web Content Development, we know what it takes to have a workable marketing strategy. We want to help businesses grow and reach their goals. We are a full-service web content development company and provide content for blogs, site pages, in-depth articles, and more. Our team has a combined 150 years of experience in professional writing.

We know that PR is very much still relevant in today’s digital marketing. Therefore, we have made it our priority to offer press release strategies and include it in clients’ marketing strategy. If you want your brand to reach more people, let our team help you create a marketing strategy for you. Contact us today to find out how we can help your company reach its marketing goals.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.